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There are signs hanging by our fashion fabric now. “Carefully Curated” they say. This blog fills out that story.
When we purchased Whitby Fabrics several months ago, we had no idea what an adventure we were setting out on. As its name tells, Whitby Fabrics has a long standing identity as a fabric store - 50 years, in fact! This was exciting for us, as we are still at the beginning of our journey into fashion fabric in our Burlington location, Sew Etc.
We have researched, we have taken your feedback, we have sat down with vendors, we have googled trends, we have checked out pattern companies, we have scoped out other shops… All to learn that we can make our selection what we want it to be. This is scary, because there are so many possibilities, but it is also liberating. After much back and forth, the one thing that we kept coming back to was the need to find the crossroads of quality and price. If we have enough that is of a good quality, we don’t need to worry about the bigger stores which may carry far more, but where we know finding good quality is often difficult and always over priced.
So what to do? How to approach this? First off, we have an amazing set of skills bundled into the persons of Elsa in Burlington and Darla and Leah in Whitby. These ladies have so much knowledge and experience with fabric! What we needed to do was get all of us together and go exploring. And guess what? You don’t have to go to Tokyo, or Paris or New York to find amazing fabric. There is SO much in our own back yard! And Darla knew where to go to find the best of the best.
And so, our carefully curated collection grows. We went to places that supply independent designers and high end tailor shops. We fondled fabric. We had heart palpitations. We left a trail of saliva across Toronto. And we sourced Irish wool, Swiss cotton and more European fibres. One of our favourite finds was a supplier that sold shorter lengths of fabric, the last off a bolt at VERY good prices. We picked up a lot of these lengths, and you are going to find they are perfect for a pair of pants, or a jacket, or a beautiful skirt. The majority of what we purchased ended up at Whitby Fabrics, but we still brought a good selection back to Burlington too. And be assured, the more interest our fashion fabric generates, the more classes we will be able to do, and the more we will be able to bring in. So stop by for a spell and see what is new!